Key Elements of a Modern, Functional Reception Space
The reception area is the entrance to your business, and
generally, the first impression clients get of your business up close. The
longer your clients and visitors are likely to sit here, the more important
that the area create a comfortable and enjoyable experience. In 2020, we must
add to that, a “safe” experience as well, especially as pertains to your
employees. Businesses that rely significantly on a reception area for guests,
potential hires, VIPS, and clients, should go the extra mile to ensure waiting
and being received is pleasant, safe for all concerned, and says or presents
something about your brand.
That being understood, there are a number of common elements
that make for outstanding reception area’s, even on a limited budget. Here’s a
few thoughts from the experts at BE.
Invest in a Proper Reception Desk
Reception desks are very specific pieces and come in all
shapes and sizes from a wide variety of different manufacturers. Reception
desks are generally a bit higher than a normal desk and can go from between 28”
and 34” high. Key considerations include whether there will be more than one
receptionist, will they stand or sit? What kinds of work will they be doing
when there is no one to receive? What kind of phone system will you have
and will the desk require a computer, special video, building management
consoles, or other equipment? At BE we help companies select from hundreds of
styles with all these capabilities and more, even custom built items.
The reception desk is functional for sure but it should have
a style consistent with your brand and the impression you are trying to create.
Stability, for a law firm, and creativity for a marketing firm, etc…
New to some reception desks in 2020 are sneeze guards though
many desks used in the healthcare industry have long had these in some form or
another. A sneeze guard is typically a clear acrylic barrier that is both easy
to clean and prevents direct exchange of bodily fluids however they may be
discharged. These can be easily retrofitted to most existing reception desks so
no need to chuck out your old furniture if it suits you in all other respects.
Sneeze guards on your reception desk protect your clients but mostly they
protect your employee’s and are probably something that will be around now,
long after COVID-19 is done.
Seating
Seating choices in your reception area are dictated by a
number of things:
- How
many people will be waiting simultaneously?
- How
long will they typically wait?
- How
often is your reception area used?
- How
comfortable do you want it to be?
- Are
your visitors typically alone or in groups?
Your answers to the above questions may dictate whether you
use couches or chairs, how separate the areas are, whether they share lighting
and tables while they wait.
Then there are the matters of color, company brand style,
durability of fabrics and for 2020 the cleanability of the furniture and
materials used. As the area with the highest potential for bringing uninvited
microbes into your business, your reception seating needs the most diligent
cleaning protocols of any area of your company. New furniture and materials
make this much easier, while allowing you the diversity of colors, patterns and
materials to design to your heart’s content.
Functional Colors
In a recent study “Impact of color on marketing,” it was
found that up to 90% of choices made about a particular product or brand all
other things being equal, are based on color alone. Your reception area is a
gateway to your business, and your color choices need to be deliberate based on
what you are trying to acheive. Do you want a calm, functional space? Then look
for mostly natural, muted colors and add accents of color with chosen
pieces. Do you want to be dramatic? Then rich, vibrant colors are the key.
Whatever your choice, it should be consistent with your brand image, and the
impression you are trying to create.
Accessories
Make sure your reception area is up to date with modern
lifestyles. People often want to recharge – their phones, laptops, earbuds, or
iPads while waiting. Install easily accessible USB or power outlets wherever
you can. A key element to a modern reception area is good Wifi. Your customers
won’t mind the long wait as much, if they have a hot coffee, a place to charge
their device, and good Wifi.
Signature Statements
Consider investing in signature items in your reception area
that makes space truly yours. Things like fresh bouquets, a functional art
piece from a local gallery, a bold company graphic, or a statement chandelier
can leave a big brand impression.
Businesses don’t need to sacrifice their style to make a
reception area accommodating. Spend time and the money to make this room as
clean and welcoming as possible while keeping your company style and brand
present
Modern Reception Design Ideas for the New Office Reality
BE Furniture is a
full-service corporate office design and contemporary office
furniture company, offering a wide range of environmentally-sensitive,
healthcare conscious, and innovative products for reception areas and so much
more.
Original content is posted on https://www.befurniture.com/key-elements-of-a-modern-functional-reception-space/
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